A challenge that many artists in the rap game face: How can one become successful without showing their face while simultaneously generating reach while wearing a mask? This question is far from easy to answer. We have tackled this challenge several times already. Just recently, we began collaborating with a newcomer. The results were quickly evident: we recorded a significant increase in the average views of our reels and launched an advertising campaign that cost-effectively and efficiently drew users’ attention to the songs, encouraging them to listen on Spotify.