How does one actually go viral? A newcomer approached us with this very question. At that time, he didn’t have many views yet, but he was highly motivated. It is unusual for a German artist to produce English trap music, yet he embraced the challenge. It quickly became apparent that he could generate significant reach: It took only a few weeks for his first reel to go viral. With just over 700 followers, he managed to produce a reel with over 1.7 million views.